Why use Lorem Ipsum? Ask the BBC... y un par de anécdotas al respecto

There's a good reason why creative departments and online developers use placeholder text such as Lorem Ipsum, as the BBC recently discovered.
Vía BizReport

When designers want to demonstrate the graphic elements of a document or visual presentation, such as font, typography, and layout, they have traditionally used the Lorem Ipsum text, which is typically a nonsensical list of semi-Latin words.

Apart from anything else, Lorem Ipsum means designers don't need to come up with random texts as placeholders.

A recent situation at the BBC shows just how dangerous it can be to allow designers to come up with their own placeholder text.

The folks over at The Media Blog spotted some unsavory placeholder text in the BBC's recently launched 2012 Olympics microsite. Alongside a Facebook logo prompting readers to follow them on Facebook the placeholder text read "You can also become a saddo on Facebook".

Ooops.



Avoid embarrassing and potentially damaging situations by ensuring all design and template work that is due for online publication is completed with the Lorem Ipsum text.


Y aunque parezca mentira:

- Presentación de campaña anual a presidente de importante multinacional. Todavía presentábamos con bocetos en cartón. Presidente los mira, los analiza y de pronto, rojo de indignación, vocifera: Pero señores, un poco más de respeto al consumidor, qué es eso de dirigirse a ellos en latín...

- Esta es más común, he sido testigo de más de un caso. Se presenta boceto al cliente. Loren Ipsum, por supuesto. También época de cartones y originales armados con fotolitos, nada de ordenadores. Original enviado a periódicos. Publica. Texto del anuncio: Loren Ipsum...